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Notable Evolutions in Advertising 1890-1990
Newspaper Advertisers have always wanted to sell as much of their product to consumers as possible. To accomplish this, they design ads that tap into the ideals of the people to whom they wish to sell their product. By associating their products with ideals such as thriftiness, style, health, and personal success, they convince consumers that their products can help them reach these ideals. This timeline demonstrates how newspaper advertisers have changed their advertising techniques and ideals over 100 years from the 1890s to 1990s.
All featured examples are taken from the Mattoon, IL Journal-Gazette and its earlier incarnations.
