Advertising 1975-1990s
This era was defined by a need for individual fulfillment. Advertisers often capitalized upon the consumer's desires to meet his or her full potential.
This ad from November 3, 1980 sold sporting goods to the consumer who wished to accomplish a prime physique.
This advertisement was printed November 15, 1990, and demonstrates that parents hope that their children, too, will achieve individual greatness by learning Taekwondo.
Another advertising push during this era was the resurgence of technological progress. Advertisers worked fiercely to persuade consumers to purchase the newest electronic gadget.
This advertisement ran in the Mattoon Journal-Gazette November 3, 1990 and offers a wide variety of new "must-have" electronic items to the consumer.
Look at the ads from the 1970s, 1980s, and 1990s. What ads persuade consumers to better themselves? Which display technological advancements?
