JOBS AT EIU

Marketing Associate: Assistant Athletic Director for Marketing and Fan Engagement

Marketing Associate: Assistant Director for Marketing and Fan Engagement

Eastern Illinois University is seeking candidates for a Marketing Associate: Assistant Athletic Director for Marketing and Fan Engagement for the Athletic Department. This position is responsible for providing all marketing and promotions for the men’s and women’s basketball programs along with other designated programs. This position will focus on increasing attendance and ticket sales while continually improving the overall fan experience, within the guidelines, rules and regulations of Eastern Illinois University, the Ohio Valley Conference, and the NCAA.  Duties of this position will include:

• Responsible for all men’s and women’s basketball marketing, student/community engagement and promotional efforts, as well as marketing and promoting other designated sports.
• Coordinate with communications, media production, ticketing, and event management to ensure that the fan experience is a priority at all basketball events
• Develops and executes fully integrated marketing plans utilizing conventional, grassroots and digital marketing strategies to drive engagement and sales
• Enhance the in-venue and fan experience for men’s and women's basketball
• Writes scripts and directs in-game timing and execution of promotions, video board features, music, public address reads and other elements during the season
• Assists in concept-creation and execution of sport-specific sponsorship elements to create an engaging in-game atmosphere for fans and student-athletes
• Develop innovative ways to promote our athletic teams and branding, while taking advantage of emerging technology
• Works closely with student and campus organizations to drive student engagement and attendance
• Coordinate and lead fan engagement brainstorming sessions to generate ideas and address issues to improve the fan experience
• This position will also manage the student internship program and assist with the department’s digital marketing initiatives, where applicable
• Represent the department to various internal and external groups of the University. Including the design and execution of community-focus ed events throughout the year

Qualified candidates will have a Bachelor’s degree in marketing, business administration, communications, public relations, or a related field and two years of professional experience in the field of Athletics working in advertising, promotions, public relations, communications, journalism or related field.

Preferred candidates must be organized and have the ability to prioritize time-sensitive tasks. They must have an extraordinary focus on customer service. Able to work a highly variable schedule, including nights and weekends.  They must be service- and solution-oriented, placing program needs ahead of individual needs.  Preferred candidates will have knowledge of NCAA rules.

The Civil Service examination for this classification is a credentials assessment. No participation other than the submission of applicant materials is required from qualified applicants. Upon successful selection of the candidate, all scores will be voided from this register.

EIU offers an excellent benefits package, including competitive employee insurance premiums and flexible medical coverage options. Vision insurance is included at no cost and dental insurance is available. Eligible employees participate in the State University Retirement System, which offers medical insurance upon retirement. Tuition waivers are offered for continued educational goals, and a generous paid time off package includes at least 11 paid holidays, earned vacation, and sick time.  AA/EEOE

To apply, please submit an application, resume, transcripts, and the names and contact information for three business references online.