Marketing Majors

Recommended Four Year Schedule

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Marketing majors must earn a grade of C or better in all classes designated in red.

First Year 

First Semester

Course

Credits

 
  BUS1000 Introductory Business Seminar 2  
  BUS1950 Computer Applications for Business 3  
  ENG1001G Composition and Language 3  
  MAT1271 College Algebra* 3  
  CMN1310G Introduction to Speech Communication 3  
  TOTAL   14  

Second Semester

Course

Credits

 
  ECN2801G Principles of Macroeconomics 3  
  ENG1002G Composition & Literature 3  
  MAT2120G Finite Math* 3  
    General Education Course 3  
    General Education Course 4  
  TOTAL   16  

 

Second Year  

First Semester

Course

Credits

 
  BUS2101 Financial Accounting 3  
  BUS2810 Business Statistics I 3  
  MAT2110G Brief Calculus with Applications* 3  
    General Education Course 3  
    General Education Course 3  
  TOTAL   15  

Second Semester

Course

Credits

 
  BUS2102 Managerial Accounting 3  
  BUS2750 Legal & Social Environment of Business 3  
  ECN2802G Principles of Microeconomics 3  
    General Education Course 3  
    General Education Course 3  
  TOTAL   15  

 

Third Year 

First Semester

Course

Credits

 
  BUS3010 Management & Organizational Behavior 3  
  BUS3200 International Business 3  
  BUS3470 Principles of Marketing 3  
  BUS3710 Business Financial Management 3  
    Elective 3  
  TOTAL   15  

Second Semester

Course

Credits

 
  BUS3500 Management Information Systems 3  
  BUS3950 Operations Management 3  
  MAR3550 Marketing Professionalism & Management 3  
  MAR3720 Consumer Behavior 3  
    Elective 3  
  TOTAL   15  

 

Fourth Year

First Semester

Course

Credits

 
  MAR3860 Marketing Research 3  
  MAR3875 Retail Management 3  
  MAR4470 Professional Sales 3  
    Marketing Elective 3  
  EIU_____ Senior Seminar 3  
  TOTAL   15  

Second Semester

Course

Credits

 
  BUS4360 Strategy & Policy 3  
  MAR4700 Marketing Strategies 3  
    Marketing Elective 3  
    Marketing Elective 3  
    Elective 3  
  TOTAL   15  

* Based on ACT math scores, some students are exempt from MAT 1271. Those students should complete MAT 2120G during the fall semester and MAT 2110G in the spring semester of their first year and an elective in the fall semester of their second year.